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Old 01-14-2011, 03:18 AM  
Buzz
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Join Date: Apr 2004
Posts: 1,908
I like 90% of the content we shoot. I mean, I like the process of shooting itself and the end result as well.

There are still 10% of weird content we shoot. For those shoots I imagine I'm the surfer who loves that content and try to understand the way the surfer thinks. This way I start liking the shooting

Content producer got to like what he does. That's a must.

Otherwise content turns shit pretty fast.
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