The onclick versions get more traffic than the exits. Our traffic does about 1:200 or better from onsite ads and the onclick popunder we ran did around 1:2000. But it was much larger volume as compared to the onsite ads.
We offered the viewers the option to opt-out of the popunder so when they returned they would never get it again, and we also offered a feedback survey in regards to the popunder. Even with all that, we did get user complaints and because of that stopped running it.
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