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I don't run a popup-on-visit type popup, which I hear hardly works these days anyways, I use a popup (if I'm going to use one) that appears when they first click on something on the page. Actually sorry it's a popunder, a very sneaky one might I add, I never even notice it appear when I'm working on the site clicking shit lol. But yeah anyways, that thing probably makes half my sales. The ratio is horrible but since it is shown so many times the total sales amount from it is usually right around the amount made from the site/page it popped from.
I do have a jquery popup that happens on the 2nd page of the site they visit, a simple square box in the middle of the page with an offer and a "dont show this again" link. It doesn't get many click throughs but it does generate sales and the ratio is like 1:40 (because it doesn't get many clicks).
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