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I dunno, with mainstream dating, having an ad based model would certainly make users feel that since anyone can sign up, the number of "real girls" would not really be an issue as the site would have not cause to even think about creating fake profiles. "Here's what we got, if you dig it, join it" kinda thing.
So the "realness" factor would be what "sold" that concept imho. In peoples minds, with free dating vs. pay dating, free dating would just be safer. And as we all know, surfers that have a good feeling usually convert 10X more than those wondering if they are going to have all these limits to shit until they join.
Imho, comparing adult dating to this mainstream concept is apples to oranges.
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