Thanks guys.
I forgot the "eye test":
tinyurl.com/link
bit.ly/link
j.mp/link
l.tl/link
Yea, it's more physically shorter vs. j.mp (same character length) than j.mp vs. bit.ly (2 characters longer). Aka it's fucking SHORT!
Oh, and subdomain potential since believe it or not, .l.tl is physically shorter than .com, .net, and .org:
domain.com
domain.net
domain.org
domain.l.tl
Imagine your barely-there email:
[email protected] - jesus fuck that's short!