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It cost so much because it's the new "3d" thing, the tv market got itself into this whole plasma/lcd/led/etc thing and now it constantly needs something "ground breaking" to keep selling tvs like crazy.
Biggest tv I've bought was a 42in plasma for $800 in 2006 and I'm still happy with it. Never really thought about getting anything bigger or 'better'. Hell on black friday the stores had 40in LCD's for $400.
If you've got the cash to blow on the hottest new product that depreciates worse than a new car then that's your decision..
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