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If all our members were college boys then that would make sense, our market spans to a bigger demographic than that though and grown ups don't generally speak freely of their porn habits with their friends unless, as Hardeman said above, they joke around about it but keep what they like and pay for private.
That being said I think there would be a market for aiming at couples. Have it so your pass is good on two ips so you can share with your partner... that may help retention at least.
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