Quote:
Originally Posted by will76
You might understand but your analogies are bad. You can't compare what I am saying to buying something tangible and then a couple months later a newer, better version comes out. You also comparing monthly membership fees vs one time purchases.
I think surfers feel that a site with TONS of content might be worth paying $30 for them to get access to all of that content. They get to search through it all for the stuff they like, watch it all and save everything they like. All for $30 and the whole month to sort through it all. So what you got left to offer them for month 2 for them to pay $30 again? .005% of what you already gave them for $30... it simply is not worth it for most people to rebill for just a couple updates. (this is just for picture and video sites). They can cancel with you and go sign up to another site and see another 10,000 new videos vs the 20 that you going to offer them for the same price. That is if you are lucky and they are the type to still pay and don't go to tube sites to see it all.
The solution, give them more value so it is worth it for them to pay to stay on for additional months, or give them less up front, or both. Or reduce the price beyond the first month. But the current model / methods for pic and vid membership sites is broken for several reasons, this just being one of the many things wrong them.
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i agree that there are many flaws to the paysite model. as far as analogies goes, i thought i was right in line with the topic because aren't we comparing neflix to the average paysite? isn't that like comparing walmart to a convenience store?
you asked what is there to offer a member on month 2...simple, the same as what netflix has to offer people after the first month, fresh content! the solo girl paysite is a little different because some guys fall in love with the girl and stay for a long time. they see the value in one or two updates each week. value is in the eye of the beholder. there are people who will never join a paysite even if you offered them a $1/month membership. yet one of our members sent Chica $2k worth of bikinis!
some people keep gym memberships and never use them. i'm not sure why. maybe it's to say they belong to a gym, maybe they thin it provides some kind of motivation and someday they will start working out. who knows.
they opened a new gun club in scottsdale a few years ago and i signed up right away. i had to pay $500 to start my membership and then $20/month after that. about a year after they opened they dropped the $500 fee. i kept my membership even though i didn't go that often because my schedule was too busy. i was going to cancel and Chica told me i should keep it incase i wanted to use it. see, some people think like that. i on the other hand didn't and i knew it would be cheaper to just go in and pay for the day if i wanted to use the range.
some people have only one porn membership at a time and when they get tired of it they cancel and move to the next. sometimes they come back when you have more content, sometimes they don't. some people are members to 4-5 sites at any given time.
i've tried a number of different price points and trials. i found that sometimes the trials and low prices attract cheap people. i offered a 4 day trial once for $4.95 and a few charged back! i can't imagine anyone going through a chargeback process for $4.95! i guess the value of their time was less than $4.95.