Quote:
Originally Posted by DamianJ
You, amazingly, didn't understand.
By rinse and repeat, at the end of a paragraph about split testing I meant that once you have done one a/b test you do another one. You are never finished. A tour is never 'done'. There is always something you can do to, as this thread is about, improve ratios. You have two slightly different landers/tours. You test them. example b wins. You then test b against another design. and another and so on and so forth. rinse and repeat. Continually change and test.
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I understand fully. I was giving you an example of how marketing in a one off way like tweaking tours isn't going to fix the problem we have today. Because tweaking tours is going to at best lead to more people signing up to sites they feel didn't meet their expectations and more people turning off buying all together.
Ultimately the success of a tour relies on the content on it. A nice design won't turn bad content into good. The success of the site depends on the ratios the affiliate gets. Good ratios more traffic. Bad ratios less traffic.
Your solution to improving ratios is an overnight fix. Rather like taking an Aspirin for a broken leg.
Glen, you were the one that brought up Tubes.
The only way to succeed in the future is to provide something a lot better than Tubes. Yes they exist and we shouldn't ignore them. ONLY giving them more reasons to succeed will eventually lead to the downfall of many in the porn business.
And yes a person with no interest in the Tranny niche will shoot content not good enough, will build a site not good enough and will drive traffic not well enough. Maybe my example of 1 against 10 was wrong. But are you saying people with no interest in a product can create and market the same as those who do have interest in it?
I've been selling porn for decades so the sofa jibe is way off the mark. Or punters have been buying my sofas for decades.
