Quote:
Originally Posted by Paul Markham
The problem with "Rinse and repeat." Is the process also happens with surfers.
|
You, amazingly, didn't understand.
By rinse and repeat, at the end of a paragraph about split testing I meant that once you have done one a/b test you do another one. You are never finished. A tour is never 'done'. There is always something you can do to, as this thread is about, improve ratios. You have two slightly different landers/tours. You test them. example b wins. You then test b against another design. and another and so on and so forth. rinse and repeat. Continually change and test.