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Originally Posted by redwhiteandblue
That absolutely was not the point of my post. My point was not to worry about ratios, worry about the bottom line. If there are 1000 porn buyers per day, and 100 webmasters, each webmaster can make 10 sales and everyone is happy. If there are 1000 porn buyers and 10,000 webmasters, someone isn't going to get any sales, even though the number of sales hasn't gone down. If you're not making any sales, get better at what you do, because someone else is.
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The flaw in your argument is the last part. Getting better at driving traffic is all you can do as an affiliate. But it won't stop the decline in ratios. Maybe others will drop out of the race and you can pick up their sales. Or maybe other affiliates will get better at what they do and drop you out of the race. It becomes a game of leap frog with everyone leap frogging each other.
Improving the product keeps buyers buying and will bring some back. Nothing will bring back the old days but the future might be brighter with a few more buying. And you working hard.
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Originally Posted by Evil Chris
So I start a thread yesterday about how the monthly billing model is in decline and nobody wanted to talk about it. Denial maybe, or maybe I should have cloaked the discussion by just calling it "ratio decline" like this thread.
Nobody wants a montly porn membership anymore. Tubes and other free outlets have hurt the business, yes. But, people are still willing to pay for porn as long as they're getting exactly what they want. Specific niches, cams, (some) dating, and VOD will all thrive as long as they play nice. People are way too fucking savvy now to be fooled, hence the disappearance of many affiliate programs that used to make a shit-ton of money using shady practices.
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Monthly memberships are declining for many reasons.
1. The old buyer who use to buy anything half way decent is long gone. Tubes have him and he's not coming back.
2. Many sites aren't worth a months membership. The content of the site isn't good enough because too much is spent on driving traffic to sites that aren't worth signing up to.
Selling on the Itunes model might work. Good luck earning a living out of porn scenes at 99 cents a go. Maybe a membership to a great site that altered membership to actual days and not calendar days. So every day the member logged in a day came off the membership.
Maybe paysites with 10-20 scenes in for $5 will work. Someone should try that.
What ever the solution is it will require more to be spent on what's inside the site and less on what's outside.