No doubt testing different tours will tweak sales with what ever content you have. Finding a design that makes a surfer feel comfortable enough to start viewing the content will always help. Nothing to flashy, nothing too innovative. We don't want design to over power the content.
But isn't not going to bring more people back to buying porn in the long run. And as redwhiteandblue posts that's the real problem.
Todays buyer is very wise. What ever the design he will make his first decision to look at the site based on content, might be content on a TGP, blog or a tube. So if that content isn't good enough he won't even arrive at the site to see the tour.
Yes when the traffic arrives the design helps. However if the content on the tour doesn't arouse enough interest the surfers off again. To quote one phrase often used "Porn is an impulse buy." Well if the porn on the tour isn't good enough to arouse that impulse the tour fails. What ever the design.
Then affiliates start to see a site not performing and traffic falls.
So the design is so good the surfer converts. The site promises, a forum, which is on the tour, lives shows, webcam, web chat, and loads of new content every day.
But it's all not good enough. The forums dead because people don't bother to post, the lives shows are boring, the web cam is boring and the web chat is some girl wishing she was at home. And the surfer cancels and the site doesn't retain. AND affiliate see poor earnings and send traffic elsewhere.
The problem with "Rinse and repeat." Is the process also happens with surfers. They also rinse and repeat and learn by experience. They've become for more cautious today and very picky. As I said arousing their interest is tougher in 2010 than it was 2005.
There are no overnight fixes to todays problems. It took time to get here and will take time to get out.
But testing different tours will help overnight.
