Quote:
Originally Posted by Paul Markham
Running tests on different tours is a small part of the problem.
What if the content on the tour simply isn't good enough. Or the content in the site isn't good enough. Or the guys running the site don't understand the product. Or the designer making the tours doesn't the product or the buyers needs.
Making 5 tours out of crap content by a designer who is only a cut and paste artist won't solve the problem. And everyone who signs up will quickly realise the tour was the best thing on the site.
Great for a one off sale. Sucks if your market is based on repeat buyers.
Repeat buyers of porn as we all keep telling ourselves have learnt the lessons and now far more wiser than they were 10 years ago. Relying on the newbie buyer in the porn market doesn't work.
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You are awesome and shooting down ideas without actually offering what you believe is a better solution.
Paul, listen, you cannot get someone to rebill unless they bill first, can you?
So what you need to do to improve RATIOS right now, which is what the OP is asking for, is to do split tests.
If you do split tests you will learn what aspects of the tours convert and then you can improve the ratios by combining those elements in a new tour. Rinse and repeat.
What is your suggestion for improving ratios in a site, right now? Not over 6 months. Tonight. What would you do if you were on The Apprentice and Sugar asked YOU to improve ratios on a site in 24 hours.