Quote:
Originally Posted by DamianJ
In order to answer the OP, with ratios declining what you need to do is makes shit loads of landers and split test them.
Run each a/b test for a couple of weeks, work out which elements on the page are pushing conversions. Might be a change of colour, some copy, a well written caption, a strong call to action, a joke, making the JOIN button green. Etc.
Rinse. Repeat.
It's not rocket science. But you do need to come up with interesting ideas for the marketing. If only there was a company to help people do that. |
Running tests on different tours is a small part of the problem.
What if the content on the tour simply isn't good enough. Or the content in the site isn't good enough. Or the guys running the site don't understand the product. Or the designer making the tours doesn't the product or the buyers needs.
Making 5 tours out of crap content by a designer who is only a cut and paste artist won't solve the problem. And everyone who signs up will quickly realise the tour was the best thing on the site.
Great for a one off sale. Sucks if your market is based on repeat buyers.
Repeat buyers of porn as we all keep telling ourselves have learnt the lessons and now far more wiser than they were 10 years ago. Relying on the newbie buyer in the porn market doesn't work.