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Also, I no longer have the link, but if I recall properly, the AVN "numbers" weren't numbers either, they were a guess by the editor of Adult Video News. Basically he (an informed guy) pulled a big number out of his ass, and it sounded plausible, and for a couple of years that became the go-to number for the size of the U.S. adult business. But he didn't have any data, it was just his hunch, albeit a pretty plausible-sounding one.
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