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Old 11-29-2010, 09:31 AM  
DamianJ
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Join Date: Jul 2006
Location: A magical land
Posts: 15,808
In order to answer the OP, with ratios declining what you need to do is makes shit loads of landers and split test them.

Run each a/b test for a couple of weeks, work out which elements on the page are pushing conversions. Might be a change of colour, some copy, a well written caption, a strong call to action, a joke, making the JOIN button green. Etc.

Rinse. Repeat.

It's not rocket science. But you do need to come up with interesting ideas for the marketing. If only there was a company to help people do that.
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