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1. NO morphing feeds.
2. regular updates. (doesn't need to be daily, but pls keep them alive... most sponsors abandon them after after a couple of weeks or months)
3. lots of text.
4. image link.
5. Some sponsors think it's clever to use the same feed over and over again and only change the dates of the posts. Please, don't make that mistake.
6. Since you're talking about celeb feeds, might wanna add a <celebname> field to the feed.
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