Quote:
Originally Posted by Paul Markham
A lot of the marketing talk I see on the adult Internet is appropriate to buying it once. Yet porn is something a buyer buys repeatedly and often. It's aimed at getting a one off sale, no thought is put into the next sale and the next and the next.
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I agree, and the better sponsors do try to give their members an experience worth rebilling for.
But as I said earlier, if the surfer can't sign up in the first place, you're fucked, whatever you can offer them in the member's area.
When it's a case of making porn so good, with content that will rebill, you have to find a way to get that surfer past the join page, otherwise all that hard work and expense is wasted. And nowadays many surfers have to be really persistent to get their cc's accepted, with or without cascading billing.
Unless you are offering those surfers something they can't find anywhere else, or another way of paying for what you can offer them (
which still includes the affiliate who has worked hard for that sale), most won't bother to be that persistent.