Quote:
Originally Posted by trevesty
When I did freelance consultation, I refused to offer marketing advice for something I either a) had zero passion for, or b) knew nothing about.
In adult, I won't market a pay site that I wouldn't join myself. It's dishonest.
Your point stands, though. I know of a few guys who are great with online marketing, absolutely great.. but they promote either a) shit they don't like/care for, or b) pure shit.
The few old school companies that realize throwing up a site and hoping people join days are over will still be around in 10 years.
The many others(as we have all seen) will continue to shut down doors and move on.
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I was in front line selling for 11 years. Selling installations of office furniture, big stuff not the odd desk or chair, and advertising. I met many top marketing people which is different to selling.
They all knew their market, customers and product. Without that they were just spewing marketing phrases that didn't mean shit to the buyer.
Selling an office desk, is very different to selling office stationery. One is a one off buy every 5 to 10 years. Unless an add on. Selling office stationary is an every day buy. Both used by the same person and both require different marketing.
A lot of the marketing talk I see on the adult Internet is appropriate to buying it once. Yet porn is something a buyer buys repeatedly and often. It's aimed at getting a one off sale, no thought is put into the next sale and the next and the next.