Originally Posted by DamianJ

You are not going to fucking believe this.

Turner Group did some research about online ads in 30 minute shows.

First the bad news.

They concluded when you put a one minute ad in a 30 minute show online, only 40% of people watch the whole show. Not great at all for the content producer.

Now the good news.

If you put 16 minutes ads in that same 30 minute show, 37% of people watch the whole thing.

Are you with me?

That means they made 16 times as much revenue from the same piece of content whilst losing only 3% of their eyeballs.

I am sure I don?t need to spell this out to you, but if you applied that logic to porn sites, you could multiple your revenue 16 fold.

There you go, I?ve saved the industry. :D

Further reading:

http://www.nytimes.com/2010/11/23/bu...1&ref=business

http://econsultancy.com/uk/blog/6878...ne-video-shows

PS Now, HuluPlus manages to charge a subscription fee AND stream ads too. Think about THAT for a second.

PPS For Paul et al, I am not *actually* suggesting you can get away with putting 16 mins of ads in a 30 minute porn scene, but obviously you can massively increase the number of ads shown without putting people off. Which will lead to a huge increase in revenue.

from http://www.adultmarketing.co.uk/2010...vertising-wtf/