GoFuckYourself.com - Adult Webmaster Forum - View Single Post - Want to increase revenue 16x? [MUST READ]

DamianJ · 11-26-2010, 04:03 AM

You are not going to fucking believe this.

Turner Group did some research about online ads in 30 minute shows.

First the bad news.

They concluded when you put a one minute ad in a 30 minute show online, only 40% of people watch the whole show. Not great at all for the content producer.

Now the good news.

If you put 16 minutes ads in that same 30 minute show, 37% of people watch the whole thing.

Are you with me?

That means they made 16 times as much revenue from the same piece of content whilst losing only 3% of their eyeballs.

I am sure I don’t need to spell this out to you, but if you applied that logic to porn sites, you could multiple your revenue 16 fold.

There you go, I’ve saved the industry. :D

Further reading:

http://www.nytimes.com/2010/11/23/bu...1&ref=business

http://econsultancy.com/uk/blog/6878...ne-video-shows

PS Now, HuluPlus manages to charge a subscription fee AND stream ads too. Think about THAT for a second.

PPS For Paul et al, I am not *actually* suggesting you can get away with putting 16 mins of ads in a 30 minute porn scene, but obviously you can massively increase the number of ads shown without putting people off. Which will lead to a huge increase in revenue.

from http://www.adultmarketing.co.uk/2010...vertising-wtf/

11-26-2010, 04:03 AM
DamianJ Too lazy to set a custom title Industry Role: Join Date: Jul 2006 Location: A magical land Posts: 15,808	Want to increase revenue 16x? [MUST READ] You are not going to fucking believe this. Turner Group did some research about online ads in 30 minute shows. First the bad news. They concluded when you put a one minute ad in a 30 minute show online, only 40% of people watch the whole show. Not great at all for the content producer. Now the good news. If you put 16 minutes ads in that same 30 minute show, 37% of people watch the whole thing. Are you with me? That means they made 16 times as much revenue from the same piece of content whilst losing only 3% of their eyeballs. I am sure I don’t need to spell this out to you, but if you applied that logic to porn sites, you could multiple your revenue 16 fold. There you go, I’ve saved the industry. :D Further reading: http://www.nytimes.com/2010/11/23/bu...1&ref=business http://econsultancy.com/uk/blog/6878...ne-video-shows PS Now, HuluPlus manages to charge a subscription fee AND stream ads too. Think about THAT for a second. PPS For Paul et al, I am not actually suggesting you can get away with putting 16 mins of ads in a 30 minute porn scene, but obviously you can massively increase the number of ads shown without putting people off. Which will lead to a huge increase in revenue. from http://www.adultmarketing.co.uk/2010...vertising-wtf/ Last edited by DamianJ; 11-26-2010 at 04:05 AM..