Relevancy wars heated up again
http://www.clickz.com/clickz/news/18...akes-relevancy
Quote:
If users choose "Unlike page," they'll see a message in their newsfeed that states, "Posts Now Removed...Posts from [brand] will no longer appear in your News Feed." The "Unlike" action has little viral capability, though, as it doesn't appear in the recent activity section on the user's Facebook wall.
The change makes Facebook wall posts behave a little bit more like e-mail, while raising the stakes on creating high-level message relevancy so audience members don't opt out. Before this development, users had to visit a brand page and scroll below the fold - just under the "People Like This" box - to tap an "Unlike" button. Or, they had to go into their "Likes and Interests" section to remove a brand from their profile.
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