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rowan · 10-31-2010, 02:10 AM

eCPM can vary wildly from day to day if you have a site without much traffic, since it's extrapolating to 1,000 impressions using the data from (in the example you provided) only 14 impressions.

10-31-2010, 02:10 AM
rowan Too lazy to set a custom title Join Date: Mar 2002 Location: Australia Posts: 17,393	eCPM can vary wildly from day to day if you have a site without much traffic, since it's extrapolating to 1,000 impressions using the data from (in the example you provided) only 14 impressions.