GoFuckYourself.com - Adult Webmaster Forum - View Single Post - Can Someone Explain Google Adsense Page eCPM to Me?

garce · 10-30-2010, 11:49 PM

Page impressions, Clicks, Page CTR are all pretty straightforward. Then I have the "Page eCPM" column.

How does Page eCPM apply?

I've read their explanation, but I don't understand why my Page eCPM is showing hundreds of dollars while my actual Adsense revenue can be measured in pennies.

It doesn't make any sense to me. WTF does this mean?

Date | Page Impressions | Clicks | Page CTR | Page eCPM | Estimated earnings
October 11, 2010 | 14 | 3 | 21.43% | $33.46 | $0.47

Doesn't make sense to me.

The site is only used to test Wordpress installations, themes and plugins, so it gets next to no traffic. Its only a test bed, but these Google stats confuse me. I get about 200 uniques per day, and Google counts 10. WTF?

garce at garce dot org if you don't want to reply here. But I'd appreciate any information you have.

Also, getting a click and not even getting credited for the five cents is a bit discouraging.

10-30-2010, 11:49 PM
garce Confirmed User Industry Role: Join Date: Oct 2001 Location: Toronto Posts: 7,103	Can Someone Explain Google Adsense Page eCPM to Me? Page impressions, Clicks, Page CTR are all pretty straightforward. Then I have the "Page eCPM" column. How does Page eCPM apply? I've read their explanation, but I don't understand why my Page eCPM is showing hundreds of dollars while my actual Adsense revenue can be measured in pennies. It doesn't make any sense to me. WTF does this mean? Date \| Page Impressions \| Clicks \| Page CTR \| Page eCPM \| Estimated earnings October 11, 2010 \| 14 \| 3 \| 21.43% \| $33.46 \| $0.47 Doesn't make sense to me. The site is only used to test Wordpress installations, themes and plugins, so it gets next to no traffic. Its only a test bed, but these Google stats confuse me. I get about 200 uniques per day, and Google counts 10. WTF? garce at garce dot org if you don't want to reply here. But I'd appreciate any information you have. Also, getting a click and not even getting credited for the five cents is a bit discouraging.