Quote:
Originally Posted by signupdamnit
Now let's say they cancel the membership (or perhaps they don't believe in recurring memberships and always choose non-recurring) and come back a week after it has expired by directly typing in the sponsor's url and signup again for another month and repeat the process many times over the next two years (let's say they do this six times).
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I can only speak from a dating industry perspective, but it is not uncommon to have users cancel their membership shortly after upgrading and then restart it once it expires to avoid automatic rebills.
I wouldn't say this happens the majority of the time, more often than not a user does not cancel their membership within the first 30 days. Without looking at any hard numbers, and working off my experience with straight adult (primarily vanilla) dating program traffic only, I would conservatively say 10% of paying members fall into this buying pattern. On average 6 manual re-upgrades might be a little higher than average, but pull that back to 3 and you've got a realistic estimate of affiliate earnings being left on the table.
Keep in mind these patterns can vary greatly by product. With online swinger community sites you are looking at a much higher percentage, and with fetish community sites not as much. Community sites have their own unique sets of needs, content site buying patterns may be completely different. With content sites the amount of manual rebills might be negligible.
