it looks like a joke.
i signed up for the heck of it.
http://www.getreadyreserve.com/dvtimes
the idea is you post the link on twitter/facebook and so on, so others do too.
its a greatway for them to collect millions of emails, addresses at no cost.
and i bet loads push it.
i bet in a few weeks the site will be changed to promote a product (as it will be getting loads of hits) and the email list sold on.