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Originally Posted by Paul Markham
Porn selling is about selling a repeat buy product.
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Who said it wasn't?
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Originally Posted by Paul Markham
All the testing in the world won't cover up bad content.
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Who said it would?
All the content in the world will make no difference if your tour is shit. They won't get to see it.
Quote:
Originally Posted by Paul Markham
Marketing for newbies.
Attention, getting a customers attention. Like the name of a porn star Lolly Badcock.
Interest, set off by the content of the thing that grabbed the customers attention. Can be text or samples.
Desire, relies entirely on what the customer is being offered. If he's seen it 1,000 times before for free, or it's bad he moves on.
Action, and here is where the buttons come in.
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"AIDA is a nice theory but if it was blindly followed in all marketing departments and worked every time, robots would be doing sales copywriting not humans."
http://www.ecommerce301.com/ecommerc...ith-aida&id=86
Aida is very old fashioned nowadays. It is from the 50s. No wonder you like it. It is used mainly for telesales. Also, you get Desire wrong (no surprise there). Desire is the stage of the sales process when you make the surfer desire your products. I can make anyone desire anything. Fuck all to do with the content. That is why McDonalds can create desire. Why ITV can create desire.
Also, Action is not 'where buttons come in'. You could certainly use some buttons, corner flashes, starbursts etc, but unless your *copy* makes them want toperform an action, they will not perform an action.
DIPADA is a more modern framework that adds in what AIDA missed, if you need to rely on out-dated ideas to sell things.
However, much more important is that nowadays, in an interconnected marketplace, that sort of 60 year old approach to sales doesn't work.
Read my blog for some more modern takes on how to market. And read
www.cluetrain.com to see how modern marketeers have moved on from such out-dated tactics.
It's sweet that you tried to patronise me, but really, you need move on from sales techniques invented in 1953.
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Originally Posted by Paul Markham
GEE, I got the words wrong. Grow up please.
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Just trying to help you out. Would hate for you to make yourself look stupid because you get very basic language wrong.
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Originally Posted by Paul Markham
Then go start a thread of your own.
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Boo hoo.
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Originally Posted by Paul Markham
Start your own thread
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Boo hoo
I'm sorry you don't like it when I point out you are wrong and explain why you are wrong. And then post other things that are better.