How about your start producing content that consumers actually want, and at a price they are willing to pay for starters. I would hazard a guess most people haven't a clue about either and I will not even get on the actually converting of a sale or marketing piece.
Although I enjoy a chuckle at the old timers who think they are going to fight technology, or keep beating their war drum with 'put the genie back in the bottle'. Because historically that strategy works so well.
*snicker*.
Carry on.
