Originally Posted by AlmightyJim

O.K. Brian I'll take a stab at it.

When building an online business there are many options when it comes to determining where to allocate your marketing budget. The choices as I see it include industry related print advertising, online banner advertisements, show sponsorships and/or marketing promotions?

Not including traffic purchases what factors should companies consider when determining how to best allocate, percentage wise, their marketing budgets to include any or all of the methods listed above.

Thanks in advance for your answer.

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