If you can only go with one, go with MPEG. Two of the three mainstream players work for it. It used to be that Quicktime format was the most efficient format in terms of file size/quality but that is quickly changing, or in some instances, changed already.
In terms of DIVX - the codec looks awesome, but like the man stated above it's simply not mainstream enuff and the impatient porno surfer will leave b 4 they have to DL and install a codec.
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