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It seems from what I am reading is that you weren't doing much paid search marketing before, now you see affiliates doing it and getting sales. So you want those spots. I understand if you were doing heavy paid search before and it has just become and obstacle. Then maybe it would be cool. But if you were not doing it much before, and you saw results from affiliate sales, and decide to take that method away from that. That is not that cool.
Just my opinion
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