Deepundercover

...or any other particular writer or website or newspaper or magazine or TV show...

It is such a silly claim that it can only be understood as a cry of pain.

I keep hearing it as I go around the industry seeking scoop. 'Oh, I never read you...'

Face it. If a particular website or magazine has powerful information, you are either going to read it, or you are going to be affected by people who do read it.

Say your webmaster program is revealed as fraudulent on setgo.com and you hate setgo and will never read it. It does not matter. Your peers will read it, they will bring up the matter to you and you can't hide from it.

If Lukeford.com reports something that affects you or your business you are going to be affected whether or not you pretend that you ignore that particular site or person.

If I get a big scoop, I can't be ignored by the people the scoop affects.

So grow up guys and quit pretending that if you ignore reality or a particular writer or website and stick your head in the sand, you won't be affected by what is written about you and your company and your friends.