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Just my 2cents here but I remember years ago (and I do mean YEARS ago lol)
The $30.00 a month thing was very popular, and ad text sucj as "For less then $1.00 a day" or "For less then a cup of coffee a day" etc were widely used, fast forward and the text might not be used but the pricing point still reigns.
When you look at it though, a buck a day is really a great price to use.
-Loki-
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