Interesting numbers:
Then (1996):
Playboy, for example, expects to sign up more than 5 million Web subscribers worldwide by June 1997,...
http://www.wired.com/wired/archive/4...ml?pg=2&topic=
Now (2003):
The (Playboy) site provides its more than 95,000 members worldwide with exclusive, insider access to unique Playboy-branded content.
http://www.playboyenterprises.com/fact_sheet/