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I never required a link back from the sites I reviewed, but I am sick of seeing tours and webmaster areas flooded with buttons to other sites, but not to my pornadept.com, so from now on I am gonna require it too.
After all, I pay a reviewer to write the review and I send the paysite traffic for years, even if it doesnt make sales for me, they can still count on that traffic and hope for a returning customer that I wont get credit for. So I think its fair to ask for a recip in case the review site is getting some traffic.
As for offering extra points for a link back, it shouldnt be the case if you want to have honest unbiased reviews on your sites. But then again, any review is just an opinion of a reviewer, often of a non experienced reviewer, so the scores differ from site to site, an extra point here or there doesnt play a role.
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