Its the thrill of it all. The anticipation of the win.
You think Whales are playing to try and make money? Its the excitement of not knowing if you will win or lose that gets them to part with the money. They are paying for the rush you get when the dice roll, when the dealer turns over the next card, when the slot wheels come to rest.
Its just like porn surfers. Don't you think most guys already have enough porn pics to get off for the rest of their lives? Of course they do, but like fishing they keep searching for something that might turn them on even more.
Fishing, gambling, porn, all driven by the same process. The anticipation of what is to come next.
