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American Pie for sure made the term more known, but I've heard it was used before that.
From Wikipedia
"The concept of a MILF predates the term. Jocasta was the mother of Oedipus whom he meets and has sex with. Mrs. Robinson from The Graduate exemplifies the concept.[1]
The term itself was first documented in Internet newsgroups.[2] It was popularized by the 1999 film American Pie referring to Jennifer Coolidge's character: 'Stifler's Mom"
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