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Sometimes the reason the $PPS is higher is because the pay site price is higher. If the pay site price is higher, less people will join. A lot of people would join $1 trials or free trials, but the payout for you would be less. Of course, you are trying to balance revenues so that you are left with the most profit in the end. Dating Gold pays out $3 for free email sign up in one of their programs.
Revenue = [# of sales] x [$ per sale]
Profit = Revenue - Expense
Good luck, RedChilli.
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