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You can't hire search engine people (not the good ones anyway). Your best option is to hire someone and let them learn how to do it. Just make sure you hire someone loyal so they don't desert you when they become skilled. Expect to invest atleast a year's worth of time and money in them before they become productive.
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"Every normal man must be tempted, at times, to spit on his hands, hoist the black flag, and begin slitting throats."
--H.L. Mencken
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