Quote:
Originally Posted by Agent 488
you need some large bullet points to catch people's eyes in the stores. graphically better but has the allure of a chemistry textbook.
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the ingredients, features, benefits section is the large bullet-points section which i hope catches eyes and summarizes things. lookign at products on the shelves for comparison, i have noticed that products don't really have any eye-catching text that makes me pick the product up off the shelf due to the distance away from the product, i find it's an overall view that does so. also, the big target group are label readers. stalking the aisles at health food stores i've noticed many many people intently reading labels, so i've tried to provide informative text to address that. re: the allure, it's hard to have a label that is very alluring but maintains the seriousness of the product, i think it's more important for this product to stay true to the core-value of what it delivers- the most nutritionally dense food available.
Quote:
Originally Posted by dan@noof
New label is a big improvement and I would definitely try this product based on the ingredient list. Good luck with this!
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hey, thanks a lot!
