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Originally Posted by Zyber
The fact that your site is new could be the reason that your retention rate is initially low. On my site I think also only about 1/3 of new members rebill. Then there are repeat customers who have a habit of canceling immediately on the same day as they signup, but re-signup again a couple of months later. These repeat customers will make your retention rate look smaller than it really is. But those who rebill, rebill for a long time. So over time as you grow bigger a satisfied member base the number should increase.
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That's what I'm hoping. As I add content I hope my retention ratio increases. I have a handful of members that are still recurring when I first opened the site, but I opted not to have notification emails sent out when a membership rebills.
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I see it can be confusing to talk about Zombaio when I also use DeluxePass.
There are actually two identical sites. One on each platform.
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Yeah I was curious about that. I would've guessed the retention ratio through DeluxePass would be a lot higher for obvious reasons.
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Originally Posted by Zyber
I forgot to mention that you can get some useful feedback from your canceling customers on Reports -> Cancel Statistics.  |
I was running a trial before..
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Originally Posted by Paul Markham
The buyer is no fool today and he knows there's lots more of the same or similar on the Net today. |
I agree with that. I actually got an email a few weeks back requesting I add a subscribe option so he could be notified when I added more content to my tour. LOL.
It is a unique fetish site though, everything I promote is. I can't make a dime with the mainstream crap nowadays.