alex jones is a bircher.
http://en.wikipedia.org/wiki/John_Birch_Society
alex jones shtick is using the bircher worldview to analyze current events.
read none dare call it conspiracy
http://en.wikipedia.org/wiki/Gary_Allen alex said it was a big influence on him as a teen. it is pretty much his worldview in a nutshell.
alex sounds fresh because his audience is too young to remember the birchers.