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Old 08-12-2010, 06:49 AM  
Adraco
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Admittedly there is a lot of trial and error built into the system for the normal affiliate. That is why the payout per signup has to be a significant number, say $30 PPS or 50% rev share. because there goes an aweful lot of work, trial and error into figuring out, measuring and testing what works for the affiliate. A program would have to have a huge staff in place to do all that testing themselves and that at a fixed cost (salaries, offices etc.) without knowing if they will make their money back on that investment.

Rather pay someone upon success. "I pay you $30 if you bring me a customer, regardless of how much or little time and effort you spend on getting me that customer". Then one can look at those affiliates who are successful, let's assume the Pareto Principle of 80/20 applies, and then any normal program would keep an extra eye out for the top 20%. Both for fraud detection but also as a way to teach "my own people" on how to compete, how to get traffic and how to make the so important sale.

If that is shady or un-honest, I haven't really made up my mind about. For the program owner's view it's of course just a business, and as such a correct move. However, if it get's known that you will eventually screw your affiliates over, you might find yourself in a tough situation recruiting new ones one day. So for a big reputable company, there's more at stake to do this, but I mean both AFF and AWE has done moves which has badly effected the top affiliates, so it happens on all levels I guess.
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