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Originally Posted by kane
You have a point, there may have been more advertising, but we can't be 100% sure of that.
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Yes, we can be 100% sure of this.
Quote:
Originally Posted by kane
Where I live there were actually a decent number of ads playing on TV for it, yet the movie isn't showing anywhere around here. However, the movie that was #3 and made 15 million for this weekend I haven't seen one ad for (of course I'm probably not their demographic so they may not be advertising on stuff I watch).
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It's weird to pay for advertising in a city that is not even showing the film unless they are just gearing up for the big release August 20th. Also, you are comparing this movie to Step Up 3D which without question spent more on advertising and has a built in audience since it is the 3rd film in a successful series.
Quote:
Originally Posted by kane
What it all comes down to is how much it cost to make and market the movie. If it ends up making a profit, everyone involved with it will be happy, but without knowing how much it cost to make and how it does on DVD/pay per view we can't really tell for sure if it is a bomb or not.
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The film cost $20 million. The advertising budget was not released by the studio. If the film does $50 million at the box office internationally it will considered a success. It will mean once the money rolls in for Blu-ray/DVD/TV/Foreign sales it will be quite profitable.