Quote:
Originally Posted by Ethersync
You can't just extrapolate the numbers out like that. If it was on 2500 screens it would have more advertisements in traditional media outlets. Most people do not even know this film exists right now.
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You have a point, there may have been more advertising, but we can't be 100% sure of that. Where I live there were actually a decent number of ads playing on TV for it, yet the movie isn't showing anywhere around here. However, the movie that was #3 and made 15 million for this weekend I haven't seen one ad for (of course I'm probably not their demographic so they may not be advertising on stuff I watch).
What it all comes down to is how much it cost to make and market the movie. If it ends up making a profit, everyone involved with it will be happy, but without knowing how much it cost to make and how it does on DVD/pay per view we can't really tell for sure if it is a bomb or not.