Originally Posted by Robbie

I don't buy that "they never would have bought it anyway" argument.

If that were true then we could all just steal anything we want and just claim "I never would have bought it anyway"

Fact is that every one of those people were interested enough in that product to actively seek it out for free. It stands to reason that a percentage of those folks would have paid to see it.

If you don't believe that, then every bit of marketing that has ever been taught is false.

You develop a market for people, you advertise it, you get them interested and you sell to them.

When some dipshit comes along and steals your product and gives it away for free...then you are fucked.