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Code to standards.
Don't flood metatags with keywords, in fact don't use metatags period. They're redundant now. Use good meta descriptions that are relevant.
Don't pay for hard coding links on spam sites.
If someone claims to be an SEO expert then run like the fucking wind. It's a glorified title that means shit; the tech buzzword of 2007.
Finally, good content. If your content is shit then you will fail.
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I'm out.
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