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If you own a product that people buy already, you should do great. If you know exactly, who/what your buying demographics are then it will work out wonderfully for anything you want to sell.
Then try not to direct sell, let them consume information/something for free on the page you advertise, like tips lets say - then pitch them the end product, try to build leads over direct marketing, use the lead generation to market directly. This keeps complaints low, likes high, and a better chance of you getting more branding exposure as more people are willing to visit consumption pages over direct marketing.
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