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Old 07-19-2010, 10:32 AM  
S P A N N O W
Everywhere You Wanna Be!
 
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Join Date: Mar 2004
Location: NorCal
Posts: 11,941
VIII. LEVERAGING
If you get signups every week your site has value. The fact that you're making sales in a recession means you've got eyeballs on your product and that's something that many pay top dollar for, and still fail. Although your traffic might not be on par yet to trade with the big leagues you most definitely can wheel and deal at a peer level and get some reciprocal magic happening. A funny thing happens when you start trading on your brand, the more sites you recip with the more people want to do business with you - imagine that! Before long you might find that you have very strong branding. When you find yourself in this position there are two things you must remember 1) don't be a dick! And having said that, 2) don't be afraid to leverage your brand to get what's best for you either! You'd be amazed at how many are embarrassed to leverage themselves for fear it'll make them look mean or greedy. You've worked hard to get where you are now get what you deserve, nicely <- it can be done.

IX. CONCLUSION
Always remember that the fundamental business principles and factors discussed here, while necessary to successfully promote solo girl web sites, are universally applicable to any industry, niche, or product. The principles of respecting the customer, anticipating and filling their evolving needs will never change, ever! You should have a grasp on customer analysis, the business model's evolution and future trending, how social networking plays into your campaign, creating an experience beyond downloading files, leveraging and integrating everything together. Self-analyze and improve yourself on a regular basis, stay focused on the customer experience, never lose sight of who's paying who here and you will stay one step ahead of competition and more importantly - succeed!
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