ShellyCrash

How many surfers to your properties do you think haven't seen, have heard and probably registered for one of the larger sites before?

The main advantage of Swurve (or any newer brand) when compared to the biggest and oldest dating sites is the appeal of a fresh new community.

While there will always be new propsective customers popping online for the first time, oversaturation is a factor. With any large community site there comes a point where the brand is so well established you can't maintain the same level of growth.


Swurve take a softer approach to sexuality, I think it's better served to call it a casual personals community or a hookup site over "adult dating". The site was designed to be marketable in both mainstream and adult markets as well as has a UI that was designed to cater to both men and women. The more active women you have comfortably using your community the more statisfied your paying male clientele will be.

Just a few examples- we don't allow cock shots or any XXX images for avatars, we actively scrub our member base to remove images of models and adult talent, we also have a flirt system which goes beyond a simple expression of interest but creates introductions that are populated with the user's profile data, which works as a nice buffer to the sometimes overwhelming "nice shoes wanna fuck" emails typically sent.

Additionally we don't try to offer a competing product to social networking. The community is designed to foster one on one connections, not build networks of friends. The community does have contact management features and activity streams, which have a familliar feel to social networking sites, but they perform uniquely and focus on building intamacy between two users rather than serving as a public sounding board.

If anyone wants to talk in more detail please catch me on ICQ - 196766477

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